When you search Google for the phrase “funny cat pictures” a lot happens under the hood. Google has built up a huge index of websites. The search phrase is compared to this index and the most relevant sites are displayed in your web browser. You click on a link, and someone starts making money. Google uses hundreds of data points to decide which sites are the most relevant. Search Engine Optimisation (SEO) is all about making your website tick as many of Google’s boxes as possible. This way, when their algorithm checks for the most relevant sites for a given...
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