Every year, no matter how sophisticated the ad industry thinks it has become, there are still those moments that make us go “Really?! In the 21st century?” and other examples of classic “badvertising.”
While such howlers are often reserved for small or local businesses with tiny budgets and little creative counsel, our rogues’ gallery also includes major-spending advertisers that are household names.
(If it’s all too much to bear, go back and cheer yourself up with our rankings of the 10 best ads of 2014.)
10. Thorne Travel, "The Advert": We have a suspicion this ad from small independent Scottish travel agent was intended to be a turkey, with its bargain-bucket special effects, cheesy soundtrack and questionable costume choices.
9. FairLife Milk — "Milk That Mooves You". When Coke announced its plans to expand the FairLife milk brand nationwide last month, attention was immediately thrown on a bizarre ad campaign the brand launched back in February when the product first appeared on shelves in Minnesota. The marketing campaign (which was not led by Coke) featured a bevvy of pin-up girls who appear to be having odd, milk-related laxative issues.
8. VIP — "Quality Assured Since 2009". There were high expectations for this spot, the first ad to feature someone "smoking" in an ad on British TV screens since the 1960s, following a rule change regarding e-cigarettes. But the result was somewhat lackluster (and was only a slightly re-worked version of a previous ad for the e-cig brand.)
See the rest of the story at Business Insider
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