Do you have an Instagram account? We’re launching today the official profile of Arduino.cc and inviting you to follow us!
After Facebook, Twitter and G+, now we are using Instagram to show all of you our events, products, behind the scene moments and getting in touch with all the open source community.
Use hashtags like #Arduinocc, #ArduinoD16, #Genuino and make sure to follow us, and tag us in your pics using @Arduino.cc if you are interested we know about your projects, and share them on all other channels.
This is the third in our series of posts about micro- and macro-moments. In parts one and two we talked about how to think about these moments of intent and find out what they are for your audience. Today let's talk about what to do about it.
1) A good place to start is with a moments map. This is where you identify the set of moments you absolutely want to win or can't afford to lose. Examine all phases of the consumer journey for your business, and look for the moments when people want to find inspiration, learn about something you’re reporting, make a social statement, or anything in between.
Breaking news stories are an
example of moments you
can’t afford to lose
Suppose you have a news site and a user visits your review of a restaurant as they walk through town. They may just want to know if you gave it two or four stars… or they may want to know your reviewer's in-depth thoughts and recommendations for each course. How you deliver this information will make a big difference. (And remember, they're impatient!)
2) Next up: try to understand customer needs in the moment. Put yourself in the consumer’s shoes for each moment you want to win. Ask yourself, “What would make this easier or faster? What content or features would be most helpful for this moment?” Again, ask yourself: Is your user looking for a quick moment or are they there for the long haul?
In a story or photo feature about fashion, for instance, you could add a widget showing locations of the stores that sell each dress or pair of shoes you feature, or video of the fashion shows where they were revealed.
3) Third, make sure you use context to deliver the right experience. Contextual signals like location and time of day will help you deliver experiences and messages that feel tailor-made for the moment.
For example, if a soccer fan is having a micro-moment, they probably just want the top highlights and the final score from the match last night. This could be your spot for a social media update or a 30-second video. But if they're in a macro-moment, they'll want in-depth match analysis, team lineups and analysis of how the final score will affect the league. That's your moment for the long-form article or podcast.
What contextual signals can
you gather from your users?
4) Be sure to optimize across all aspects of the journey. People move seamlessly across screens and channels. Does your brand deliver seamlessly in return? Don’t let competing internal objectives or departmental silos stand in the way; anchor your action to the consumer and organize around their moments.
Ask: "Is our journey optimized for search?" How do consumers across all the different social channels interact with your sites? Are they optimized correctly?
5) Now keep the momentum rolling: measure every moment that matters and iterate. Keep improving your content based on what you find; then measure and iterate again.
You can't afford to under-serve your customers while you deal with measurement gaps. Even if the return on investment (ROI) for certain moments may not be directly measurable (yet), train your team to use credible estimates to ensure nothing’s falling through the cracks.
We’ll leave you with these questions:
Are you ready for the moments ahead?
Can users consume your content (or a form of it) in the queue at Starbucks?
How are you capitalizing on seasonal macro-moments like the Rugby World Cup or the upcoming Summer Olympic games?
If you take the time to think about your customers, find their micro- and macro-moments, and then fill their needs in those moments, you'll be well on your way. An in fact, you'll likely be getting a leg up on the competition.
Think with Google recently published a research study that takes a deep dive into micro-moments, it's a great follow up to this blog series. Download your copy today, and win the shift to mobile.
Posted By: Chris Jones, Audience Development Specialist
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Vodafone's Egyptian subsidiary has signed a deal to release withheld dividends to its second largest shareholder, the local landline operator, Telecom Egypt. Click here for more.
Telecom Italia has named Flavio Cattaneo has its new CEO, replacing Marco Patuano who was removed last week following clashes with the company's largest shareholder. Click here for more.
France's Orange and Bouygues Group are extending their ongoing talks which could see Orange buying the local mobile network operator, Bouygues Telecom. Click here for more.
Today, the emerging market of Indonesia has over 88 million internet users with more than 9 in 10 (93%) regularly going online with their smartphones. Click here for more.
The rating agency expects EUR15 billion total debt reduction through 2017 including different cash raising actions such as the O2 sale. Click here for more.
As the desire to create intuitive home spaces continues to increase, so too do the opportunities for devices and technologies to gain share in the smart home market. Click here for more.
Ericsson has extended its partnership with Airtel Zambia, headquartered in Lusaka, Zambia, with a new contract covering the transformation of Airtel's radio access network (RAN) infrastructure Click here for more.
83 percent of U.S. consumers prefer dealing with human beings over digital channels to solve customer services issues, according to new research from Accenture. Click here for more.
Industry 4.0 is in essence a living network of machines, people and products enabling real-time optimization of the entire manufacturing flow. Intelligent manufacturing promises higher production efficiency from factory floors all the way through the value chain of manufacturing, supplier and distribution.
Today, we face an ever-increasing demand for electricity to power new systems. Environmental issues require that we use energy much more efficiently. While these challenges will require a variety of political and economic solutions to handle effectively, one technical solution is increasingly proving its importance.
Advances in power monitoring, connectivity and control—known collectively as smart power—are enabled by advanced semiconductor technology. Texas Instruments (TI) is among the technology innovators committed to smart power development.
With the market for smartphones and other gadgets growing saturated, the South Korean conglomerate is prepared to reinvent itself as a major software and artificial intelligence company.
Ericsson has signed a Business Support Systems (BSS) transformation contract with Bhutan Telecom, Bhutan's largest telecom service provider. Click here for more.
Indonesia's XL Axiata has announced that it is selling 2,500 of its towers to the local tower operator, Protelindo for US$267.2 million. Click here for more.
New research has found that battery electrodes built out of heavily wrinkled sheets of graphene can provide current density 400% greater than flat graphene. It serves as more evidence that graphene could lead to vastly more efficient batteries.
In the last post we talked about the rise of micro-moments. But what about macro-moments?
According to this great response to micro-moments and our own interpretations, the three most important types of macro-moments are:
Affinity Moments, when fans act in unison in support of their favorite team or musician.
Buddy Moments, when friends connect and bond everything they see, hear or read -- whether that's a live concert or a funny cat video on YouTube.
Deep Knowledge Moments, when someone wants to learn deeply about a topic (maybe political issues or financial news) so they can share that knowledge later.
In essence, micro-moments happen on the go and with intent, while macro-moments are more tribal or community-based. They're deep-dive media experiences that impact individuals in ways micro-moments can’t.
Publishers should remember that preferences and loyalty are shaped by both micro and macro moments. The brands that do the best job of addressing our needs in each moment will gain the greater share of our attention, and they'll be the publishers we start with next time. They will, in short, win.
Where to begin? Determining the right macro moment to target a user is no easy feat, but here are some Google tools that can help you discover what your audience is looking for, set your strategy and start taking action.
Google Trends
What are the biggest events coming up this year? When do searches spike for football or flowers? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time. Find out more »
YouTube Trends
The world's largest video site has a lot of content and a lot of users. The YouTube Dashboard lets you track what's being viewed and shared all over. Compare trending videos by age, gender and location, and see what the world's watching. Find out more »
Google Consumer Surveys
This fast and affordable market research tool lets you ask questions to Internet and mobile users on high-quality content around the Web. Users who answer the survey gain access to content or get credits they can use for music, apps and more. Google aggregates and analyzes their responses, so you can make more informed business decisions. Find out more »
Marketer's Almanac
From the Super Bowl kickoff to holiday gift giving, each year has trends and events that create huge opportunities to connect with consumers. The Google Marketer's Almanac offers data and insights for these key moments to help you get a jump on planning. Find out more »
And as always, some of your best insights can come from good old-fashioned methods like talking to and engaging with your audience.
Once you have the insights, it's time for action. We'll cover that in our next post.
Posted by:
Chris Jones
Global Audience Development Specialist
Moodbox is a musical device created by a group of students (Iskra Uscumlic, Cyrus Kamath, Luca Mustacchi, Dario Loerke) to explore how we might set the mood in a studio space through music. They created it using Genuino Uno during the Interaction Design Programme at CIID with the help of Massimo Banzi and Dario Buzzini.
Moodbox enables you to set the perfect ambience and trigger different emotions:
Taking inspiration from the classic bar jukebox and its ability to influence the mood, we recognized that music and the atmosphere created by it are inextricably linked. When selecting a song to play in a social setting there is always a sense of negotiation involved. The person choosing has to consider the environment, the people around them, the current mood and that they would like to create.
With this in mind we set out to explore new opportunities for interaction in the communal space, using the environment of the studio as the setting.
As you can see in the video above, you can adjust the vibe of any space using four scales of emotions – from love to kill, serious to fun, chill to hype and dreamy to focus:
Emotions may be combined and fine-tuned with retro-style rotary knobs to dial-in feelings and get the perfect song choice. Like a jukebox, songs are queued once the selection is made. To provide visual feedback, lights also respond to the changes in mood, enhancing the overall influence on the space.
Moodbox connects to your iTunes account, with the rotary knobs sending information via a Genuino Uno and JavaScript to sort through a playlist. Our custom emotional algorithm then picks the right song and triggers mood lighting depending on the selection.
Huawei has announced that it plans to train around 100 Saudi locals in how to repair mobile phones, following a ruling that will ban foreigners from doing the work. Click here for more.
Tower companies in India and Indonesia are the most developed in Asia and expected to continue growing - but geographical, operational and regulatory differences between the two countries will affect their growth rates and financials. Click here for more.
Master Bond custom formulates epoxy adhesives, sealants, coatings, potting and encapsulation compounds to meet the rigorous needs of the electronic industry. We are a leading manufacturer of conformal coatings, glob tops, flip chip underfills, and die attach for printed circuit boards, semiconductors, microelectronics, and more. Browse our catalog to find out more.
DDR enables higher data rates, but poses significant design and test challenges. You need to validate the parametric and protocol aspects of your designs to ensure they are in compliance and see how close design performance is to spec.
As a major presence in engineering education, you can expect excellent academic, research and outreach programs; computer and laboratory facilities that are second to none; and a world-class faculty. With a dynamic and innovative research program, as well as 12 undergraduate and 10 graduate degree options, the college is recognized as a major contributor to the region's economic development and industrial competitiveness.
Join our bracket challenge and help 1 of 32 incredible collegiate engineering programs become the champion. Plus you can win some really cool prizes. Click here to place your Vote now!
Our mission is to provide a rigorous engineering education for both undergraduate and graduate students, enabling them to lead productive, rewarding, and ethical lives for the betterment of society. It is our vision that Duke engineering students and faculty will be catalysts for generating and integrating knowledge across the disciplines required to address complex issues facing a global society.
With a firm grounding in fundamentals, Penn State Engineering embraces multidisciplinary and interdisciplinary education and research, and integrates component solutions into a systems perspective. With 12 departments and schools offering undergraduate and graduate degrees in a broad spectrum of engineering disciplines and computer science, and with over 30 research centers and laboratories, we are one of the nation's leading academies of learning, discovery, and application. Our work is intertwined with industry, both at our doorstep in Pennsylvania and further afield, thus affording our students unparalleled training and employment opportunities.
Ever-changing technologies make this an exciting time for a career in engineering, and our highly ranked College knows how to prepare students for those careers. With more than 10,000 undergraduate and graduate students, the College is the largest of any college at NC State, offering 18 bachelor’s, 21 master’s and 13 doctoral degree programs
The University of San Diego is a Roman Catholic university committed to intellectual exploration, social innovation and change. We are a nationally ranked university that combines a personalized liberal arts education with the Catholic intellectual tradition to cultivate a collaborative community of scholars dedicated to creating genuine change for the benefit of all. We seek students who have a passion for learning and who strive to make their mark in this ever-changing world.
The Herbert Wertheim College of Engineering is the largest professional school, the second largest college, and one of the top three research units at the University of Florida. With nine departments, 15 degree programs, and more than 20 centers and institutes, the college offers students both depth and breadth in their scholastic and career choices.
As one of the country's larger ECE departments, The Bradley Department offers strong education and research opportunities in diverse areas, including computers, control systems, communications, electronics, electromagnetics, and power.
UCLA Engineering has developed generations of rigorously trained engineers and has been the home for solutions to challenges in fields including energy, sustainability, healthcare, communications, transportation, infrastructure and information technology.
Home to three highly-ranked engineering programs in the country, The Department of Mechanical, Aerospace and Nuclear Engineering (MANE) is an unparalleled intellectual powerhouse that is uniquely positioned to solve some of the most challenging problems of our times and lead the nation and the world in groundbreaking research, innovative education, and service of the highest quality to all its stakeholders.
The University of Minnesota College of Science and Engineering (CSE) is ranked among the top engineering and science programs in the country. The college includes 12 academic departments offering a wide range of degree programs at the bachelor's, master's, and Ph.D. levels.
Electrical engineers design, develop, test, and supervise the manufacturing of electrical equipment such as electric motors, radar and navigation systems, communications systems, or power generation equipment.
Missouri University of Science and Technology researchers use robots, lasers, composite materials, nano-manufacturing and sensor-enabled intelligent manufacturing to help companies create better products. S&T is also a part of the Digital Lab For Manufacturing, a new national institute for advanced digital manufacturing and design.
Today, with eight departments and 50 academic programs, the Charles V. Schaefer, Jr. School of Engineering & Science (SES) maintains a rigorous commitment to preparing the next generation of technology leaders by offering a multi-disciplinary, design-based education.
As technology expands, the demand for electrical and computer engineers continues to increase. Graduates in ECE face a bright and challenging future, with positions to be found in research, design and development, manufacturing, marketing, management, and other areas.
Maryland's proximity to Washington, D.C., offers unique research opportunities with national and government laboratories such as NASA's Goddard Space Flight Center, the National Institutes of Health, the National Institute of Standards and Technology, and the Army and Navy Research Labs. No other top Engineering program in the U.S. can provide such close proximity and access to national laboratories, the federal government, and the Department of Defense.
Our engineering college is dedicated to the education of tomorrow's engineers and conducting research that addresses today's greatest challenges. True to our land-grant legacy, we emphasize service to the community – locally and globally – and strive to use technology to make a difference in the world.
Our students derive significant benefit from the faculty research accomplishments. For example, the New York State funded Sensor CAT, rooted in the ECE department, has a large effect on our academic programs. The Sensor CAT often provides technically meaningful employment to our students and its facilities are widely used in the senior design projects.
Since its founding in the midst of the industrial revolution in 1891, Drexel University has emphasized its strengths in engineering, science and technology to train men and women to become leaders. In little over a century, Drexel University has transformed itself into a large, comprehensive institution committed to excellence in education, research and service to the engineering society and to the broader community. Although much has changed, the original mission of the university still rings true today.
The broad umbrella of Electrical Engineering (EE) is involved in some part in almost all modern day technological advances and products in areas ranging across telephony, mobile and satellite communications, fiber optics, electrical power and machinery, instrumentation, computer systems, satellite systems, microelectronics, robotics, graphics, automatic control, and telecommunications to name but a few.
Ericsson has announced that a multi-vendor NFV solution using its open NFV platform was successfully launched for the commercial network of NTT DoCoMo. on March 9th. Click here for more.
Tektronix extends state of the art in probe design with the IsoVu 1-GHz electro-optical, galvanically isolated system and the TriMode P7700 probes, the latter being the first to put an input amplifier on the probe tip, 4 mm from the DUT.
India's Reliance Communications has become the first mobile operator in the country to join the Ozone Networks and Ericsson Small Cell as a Service Wi-Fi network. Click here for more.
Organic LEDs are struggling against high manufacturing costs and competition from conventional LEDs. But most analysts think that they have a bright future.
For a long time, we've all heard that we're perched on the edge of a new golden age of digital, like divers on a cliff.
By now it seems clear that we have well and truly jumped off that edge and are swimming, frolicking (and sometimes drowning) in that futuristic sea of digital, connectivity, cams, drones, the Internet of Things… and especially mobile.
Today, we'd like to kick off a three-part blog series that will look at how publishers can do more frolicking and less failing in this digital sea. In particular, we'll look at what we call digital moments that matter, and the best ways for publishers to think about those moments. Part one today is Micro-Moments for Publishers, to be followed by From Micro to Macro and then part 3, Acting On Your Moments.
Where to start? In an age where people create and consume their very own newsrooms on a daily basis, expectations for content are growing higher and higher. Just a few examples:
Seven in ten millennial dads seek parenting information online. 59% of those dads say they use their smartphones for those searches more than any other device. Searches for baby-related terms on mobile have grown 52% year over year, according to Google data.
So the publishing business has changed tremendously over the last two decades, but the big questions are still very much the same:
How do I reach the right audience?
How do I make sure I stand out?
How do I drive enough views and revenue to grow my business?
Today you have more choice than ever in how to approach these questions, thanks in large part to huge changes in mobile consumer behavior.
We don’t 'go online'
anymore – we
live online
There's no such thing as sitting down for an “online session” anymore. Mobile is not just a hand-held device; it is a human and consumer behavior. It's why we no longer have those empty spaces in our day -- at the bus stop, in line at a store, or even at night in bed.
As a publisher, you don't always have to be there for those moments when users browse their friends' photos and status updates, or find out that they need to pick up milk on the way home from work. In fact, if you try to insert your content when people aren’t receptive, it can do more harm than good.
But certain moments really do matter for publishers: Moments when consumers turn to their phones to seek information or ideas. In those moments they have an intent: a need that can be met, a curiosity fulfilled, or a decision made.
These countless moments are full of intent signals that publishers can capitalize on. A "time for a new one" moment with a worn-out hairdryer can be satisfied with a product review. An "I can fix it" moment is perfect for do-it-yourself articles from publishers. (Over 100 million hours of “how-to” content have been watched on YouTube so far this year.) What about “I want to watch” moments? Can you give those users short and easy-to-watch content?
"How do I reach my audience?" "How do I make sure I stand out?" The answer lies in creating the content for these micro-moments. And in the next post, we'll talk about an opportunity that's similar and yet different: macro moments.
AllJoyn is one of several major frameworks vying to become the de facto standard for everything from smart homes to city infrastructure. It is designed to get connected devices talking with each other regardless of platform or brand.
Vietnam's state-owned mobile network, MobiFone is to sell its stakes in two banks, local media has reported, raising around US$20 million. Click here for more.
Ericsson says that it has signed a three-year frame contract with True Move H to enhance further rollout of LTE-A Carrier Aggregation and 2G/3G networks Click here for more.
With its high data-rate capability, higher power-delivery specification, and physically smaller, more flexible connector, Type-C usage could make USB’s adoption even more widespread.
IEEE-HKN, an academic honor society for student engineers, honored outstanding chapters and students at a recent ceremony, highlighting what they have done to prepare for careers and to promote engineering in their communities.
To support embedded/IoT cost-effectiveness resulting in strong technical constraints, Java platforms for embedded/IoT/wearable devices need to follow a set of requirements that make them unique compared to Java implementations on other systems.
We'll miss you, but thanks for letting us know you do not want to participate in this year's voting. If you would like to rejoin the group, please email
brenda.roode@penton.com with the subject line: Request to Rejoin Bracket Challenge Email Group
PC shipments in India totalled nearly 2.6 million units in the fourth quarter of 2015, a 10.6 percent increase over the fourth quarter of 2014, Click here for more.
It doesn’t matter what version of Windows you have, the best way to get your system working at its full speed and as issue free as possible is with a clean install of the operating system. Many small things can go wrong with your system over time which eventually will degrade performance and cause stability issues. Even with Windows 10 it’s recommended to clean install after upgrading so you are not transferring any problems from your old Windows install onto your new one. Although it’s easy to get hold of a Windows 10 ISO image, burn it to DVD or
Battery-management designers have developed load-balancing techniques to combat charging and discharging imbalances in lithium-ion cells, such as those used in the EV field.
1. Introduction: Penton Business Media, Inc., d/b/a/ Electronic Design (“Sponsor”) is offering the Online Sweepstakes (“Sweepstakes”). NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING.
The role of manufacturing is a critical one in the fast-paced design environment. Technology Editor Bill Wong talks to Asher Levy, Orbotech CEO, about how and why that’s the case.
As a small company, how do I know when it’s time to start looking for a better traceability solution? If there’s one thing I need to implement when selecting a traceability tool, what would that be? What is the most important function needed when considering my traceability needs?
The top bidder in Thailand's recent radio spectrum auction has missed a deadline to make its initial payment throwing the whole process into doubt. Click here for more.
The main drivers of purchasing phablet sized devices (5.5\"+) are text visibility, viewing media (especially video), web browsing and productivity. Click here for more.
Last friday in Rome during the press conference of Maker Faire Rome 4th edition, Riccardo Luna together with Massimo Banzi announced that next October the event is going to become “better, bigger and stronger”.
A new location by Fiera di Roma building will host six pavilions in an area of over 100.000 sq.m. for makers, visitors, conferences, seminars and workshops. The event promoted by the Rome Chamber of Commerce and powered by its Innovation Unit “AssetCamera “ is once more curated by Massimo Banzi, Arduino co-founder, along with Riccardo Luna, Italian Digital Champion.
The topics featured at Maker Faire Rome 2016 are going to be home automation, re-use, drones and robots, 3D printing, digital manufacturing, industry 4.0, IoT – Internet of things, mobility, safety & security, food , fashion, music and especially Food & Nutrition.Together with the Future Food Institute (FFI), trust voted to food and innovation, Maker Faire will focus on the intersection between food and technology and will deepen the relationship between nutrition, health & wellbeing. The “Call 4 Makers” 2016 will open on April 18th and will close on June 5th.
Maker Faire Rome is also looking for amazing project with a “Call for BigBang Projects” open until March 31st. The call will consider large-scale, entertaining, high impact, interactive projects. Installations and performances proposals will be welcome, too. The goal is to create the most immersive scenery one could dream of for a Faire of such character.
In the meanwhile take a look at the European Maker Week, an entire week of makers’ events, from May 30th to June 5th, promoted by The European Commission and implemented by Maker Faire Rome in collaboration with Startup Europe, the event:
aims to draw European citizens to the “Maker world” thanks to the aid of Fablabs, Makerspaces, Hackerspaces and the hardware startups environment. The goals of European Maker Week are two folds: create awareness about the importance of the maker culture to foster an education of creativity and innovation in all schools across Europe; build bridges between local authorities and media and the main players of their own local makers ecosystems. It is of particularly importance to reach out to new players (e.g. Schools) who have never organized a maker event before.
Today’s solar inverter technologies do more than convert the variable dc output of a photovoltaic solar panel into utility frequency ac suitable for a commercial grid or to a local, off-grid electrical network.
Today’s solar inverter technologies do more than convert the variable dc output of a photovoltaic solar panel into utility frequency ac suitable for a commercial grid or to a local, off-grid electrical network.
Saudi Arabia's government has passed a decree banning foreign workers from selling and maintaining mobile phones and accessories for them. Click here for more.
