TECHNOLOGY OF WEEK: Create relevant content to #drawthecrowds

If you’re looking to #drawthecrowd to your site this summer, be sure that you’re familiar with the top-searched keywords and have a plan in place to create relevant content for it. For example, leverage Google Trends to identify the trending searches around Halloween. Using this insight, content can transition from ideas to evergreen articles that resonate with your users year after year.

If you’re looking for content ideas, think about this summer and cultural events the world will be searching to stay connected and informed about. Several big sporting events are happening this summer that will likely have a good amount of search interest considering past trends. For example, football related searches grew 180% during the soccer World Cup in 2014.[1]

When building your content strategy and timelines, think about important dates, specific games and popular keywords. Think with Google released an infographic showcasing that 70% of game-related searches happen in the month surrounding game day vs. the day itself. Their research shows that these events are more like a month-long series of digital moments–each one an opportunity to connect with fans through search, mobile, and video.

Here are a few search related resources to help you optimize your site and your content:

Regardless of what type of site you have, ask yourself if you’re providing your users with the content they need and want.

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