Largest DOOH Network Joins DOmedia Programmatic Partnership

TouchTunes Media announced a partnership with DOmedia and Rubicon Project that will allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States. Programmatic advertising technology, the backbone of internet ad campaigns for over a decade, has been an area of focus for the OOH ad industry for several years. This partnership makes TouchTunes the largest supplier of programmatic out-of-home advertising inventory in the U.S. Click here for more.

from Cellular News http://bit.ly/2v5rVGN