Petsky Prunier is pleased to announce it has advised Simpli.fi Holdings, Inc., the programmatic advertising platform built for the scale of localization and personalization, on its sale of a majority stake to GTCR. Simpli.fi's leading programmatic platform enables the largest buyers of localized advertising, including local media groups and agencies, to execute high volumes of hyper-targeted campaigns across a variety of digital ad formats and device types. GTCR has partnered with Simpli.fi's existing senior management team, which will maintain a significant minority ownership position, to recapitalize the business and to provide additional capital to support future acquisitions and organic growth initiatives. Click here for more.
from Cellular News http://bit.ly/2wmcCJf
Aucun commentaire:
Enregistrer un commentaire