Anghami Selects Triton Digital to Power the Monetization of their Digital Audio Inventory

Triton Digital®, a leading technology provider for the audio industry, and Anghami, the largest streaming music provider in the Middle East, today announced a partnership whereby Anghami will utilize Triton Digital's complete ad tech stack to monetize their digital audio inventory, which is exclusively represented by Digital Media Services (DMS), the digital arm of Choueiri Group. Through this partnership, Anghami and DMS will leverage Triton's highly-scalable ad server, Tap, to dynamically insert targeted audio ads into Anghami's 600 Million audio streams per month, resulting in a more engaging and personalized experience for their listeners, and a higher return for their advertisers. Click here for more.

from Cellular News http://bit.ly/2xcSOFj