IAB Lauds U.K.andrsquo;s Standards-Based Initiative; Says Global Program for Digital Supply Chain Trust andamp; Brand Safety is Imminent

The Interactive Advertising Bureau (IAB) today praised IAB UK in the establishment of an effort to reduce ad fraud, improve digital advertising experiences, and increase brand safety in Great Britain. Called the "IAB Gold Standard," the British initiative leverages critical standards and solutions from the United States-based IAB, IAB Tech Lab, and Coalition for Better Ads (CBA). IAB leadership is confident that a similar model, in combination with guidance and programs established by the U.S.'s Media Rating Council (MRC) and Trustworthy Accountability Group (TAG), will soon enable new uniform brand safety guidelines worldwide-and are activating on this strategy. Click here for more.

from Cellular News http://bit.ly/2ixpaZM