Nielsen Holdings plc (NYSE:NLSN) announced it has today completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers. Nielsen previously announced in late September that it had signed a definitive agreement to acquire Visual IQ. The acquisition of Visual IQ will improve Nielsen's ability to automatically ingest and process large datasets, as well as provide Nielsen with access to more proprietary big data from advertisers, publishers, and retailers. Click here for more.
from Cellular News http://bit.ly/2xVXJ1W
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