YuMe Introduces New People-Based Video Marketing Solution to Help Brands Reach Individual Consumers Across Screens and Devices

YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today launched its People-Based Marketing Suite to enable cross-screen audience targeting, sequential messaging, and attribution for U.S. audiences. YuMe's brand and agency clients can now create custom, screen-agnostic audiences intended to target consumers using device identifiers across online, mobile, tablet, smart TV and connected TV (CTV) devices, creating a seamless digital advertising experience at scale. Click here for more.

from Cellular News http://bit.ly/2zaMoez