Mobile World Congress in Barcelona is no longer just about the handset launches.
Each year, thousands of ad executives flock to the trade show to learn about what’s new in mobile, to catch up with clients, and to potentially do some deals.
And, after hours, they tend to let their hair down.
MWC is taking place at this huge venue, the Fira Gran Via, in Barcelona from March 2-5. It has 240,000 square meters of floor space, which equivalent to the size of about an American football field. That's a lot of walking. Thirsty work.
Obviously a huge venue like that can't be situated in the middle of town. The Fira is fairly far out from the most popular parts of the city, so once the day's conference and meetings are over, most ad execs head into the center of Barcelona. After they've had dinner, there are usually two main hangouts they flock to: Hotel Omm and Opium.
The first stop is usually Hotel Omm, a 5-star hotel in the center of Barcelona’s Paseo de Gracia, one of the city's major avenues and shopping districts. It has a distinctive wave-like exterior.
See the rest of the story at Business Insider
from Tech http://ift.tt/1wnoWoG
0 commentaires:
Enregistrer un commentaire