Unacast, the world's largest network of proximity data and the creators of the Real World Graph™, today announced its partnership with adsquare, the neutral mobile data exchange for advertisers and media buyers. This is the first time location segments will utilize proximity data to solve for the fragmentation of the location eco-system. Through this partnership brands are now able to add a more precise level of personalization, timeliness and effectiveness to their mobile marketing campaigns. Click here for more.
from Cellular News http://bit.ly/2qLNCVG
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