TECHNOLOGY OF WEEK

mercredi 2 décembre 2015

Ericsson and Cosmote First in Europe To demonstrate 500 Mbps in live LTE network

Ericsson and Cosmote Greece, have demonstrated download speeds of 500Mbps in a live LTE network in a carrier aggregation first for Europe. Click here for more.

from Cellular News http://bit.ly/1Iot9y3

Safaricom Seeks Court Order Blocking Telkom Kenya Sale

Kenya's Safaricom is asking a court to block Orange from selling its 70% stake in Telkom Kenya to Helios Investment Partners. Click here for more.

from Cellular News http://bit.ly/1Tu7SEi

Pakistan Mobile Networks Announce Merger Deal

Two of Pakistan's mobile networks, Mobilink and Warid are to merge, creating a single network operator with around 45 million customers. Click here for more.

from Cellular News http://bit.ly/1lWLsk7

mardi 1 décembre 2015

Design FAQ: File Systems Where Data Reliability is Crucial

11 Myths About the Internet of Things

Technology Editor Bill Wong takes on 11 Myths about the Internet of Things.

from Electronic Design http://bit.ly/1RkaR35

Five useful ways to check your AdSense performance

Sometimes it's a good thing to step back and look at the basics.

With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance.

Let's take a look at these reports.

1. The reporting dashboard: Get an overall summary of your performance

As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM).

This report is a great way to get a quick check of your recent AdSense performance. You can switch to a wider date range, too, like the past month or year. If you see a sudden change in your results for any area, you can see a more detailed report with a click on the View report button.

2. The entire account by day report: Monitor your daily performance

To see this report, visit the Performance reports tab, click Common reports on the left-hand panel and then select Entire account by day.

Use the Entire account by day report to analyze your daily performance. Try selecting estimated earnings, impressions, CTR, and impression RPM to view them all at the same time and get a better idea of why your earnings change over time.

For example, if the drop in estimated revenue is mainly due to a drop in CTR, take a closer look at ad units and ad placement to understand what caused that CTR drop.

3. Ad units + Platforms: Check ad performance by device

To use this report, visit the Performance reports tab, click Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension.

This combination offers a good look at how your ad units are doing on different device types. Maybe every ad is doing great across the board, or maybe some ad units are doing well on desktop but not on mobile (or vice versa).

CTR and Active View Viewable are two key metrics to check first. Active View Viewable shows how many of your total measurable impressions were truly viewable. Google considers an ad viewable if 50% of the ad is visible for at least one second*. With some impressions, for instance, the visitor may not scroll down your page to see an ad.

If an ad unit has an active view percentage below 50%, check the ad's placement and try to improve this.

Hungry to learn even more? Take it one step further by filtering the report for any individual ad unit that you would like to analyze.

4. The Platforms report: Compare platforms

The Platforms report enables you to see which devices your ad units were viewed on, for example, on desktop or mobile. You can see and compare the traffic and estimated revenue coming from any platform. If there’s a big discrepancy between these two, you might want to check the desktop ad placement and find ways to optimize it to close the revenue gap as much as you can.

5. The Sites report: Compare different domains

Manage multiple domains in your AdSense account? The Sites report can compare the overall performance of those domains.

If you have different versions of one site (like one for desktop and one for mobile), you'll see them separately. If you have a responsive site you can add Platforms as a secondary report dimension to analyze your mobile and desktop performance separately.

Start with these big five and you'll be getting a good basic view of how your site is running. Most of these reports can be found in the Common reports section under your Performance reports tab. You can also create your own reports and save them to run later.

Have a favorite report? Share it with us in the comments!

Not yet an AdSense user? Sign up now!

Posted by Cansu Özaras

Publisher Monetization Specialist

from Inside AdSense http://bit.ly/1SuO1Eo

Electronic Design’s Products of the Week (11/29-12/5)

Here we've rounded up some of the latest products to optimize your applications, devices, and systems.

from Electronic Design http://bit.ly/1PshiBO

Bluetooth Gets Enhanced IoT Features for 2016

The Bluetooth SIG, the organization that oversees the development of the Bluetooth standard, recently unveiled several of the IoT features being added to Bluetooth in 2016.

from Electronic Design http://bit.ly/1QbIzqE

Small 5W Wireless Power Transmitter Reference Design

Study Highlights Role of Mobile in Delivering a Digital India

India is on track to surpass half a billion mobile subscribers by the end of the year, according to a new GSMA study, signaling the start of a new era for the country's mobile economy. Click here for more.

from Cellular News http://bit.ly/1TqrfOB

Top 10 Extended Exposure Images of Christmas Trams

Some people feel the festive season rushes past and others feel it is a long drawn out affair. Over on the Budapest Tram lines, they have Christmas trams with thousands of fairy lights on them. Why am I telling you this? Because some skilled photographers have been taking some long, drawn out extended exposure images of them and they look amazing…

Top 10 Extended Exposure Images of Christmas Trams