Shopping may be dominated by online retailers like Amazon or up-and-comers like Warby Parker, but San Francisco's Westfield Mall is betting that some of these online companies might want to try the physical world, too.
Business Insider attended the grand opening of Bespoke, a new co-working, events and demo space that's on the fourth floor of a mall that gets 20 million visitors a year.
While it may be in a retail center, it looks nothing like the stores surrounding it. What store has a bocce court and nap nooks?
Bespoke is in the middle of San Francisco's Westfield mall, next door to a Bloomingdales and below a Century Theatres.
The events side takes over the old location of a Borders Bookstore. How's that for the times?
The coworking space is designed so that online companies can come offline into the physical world, said Kevin McKenzie, global chief digital officer for Westfield.
See the rest of the story at Business Insider
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